Outreach and Evangelism: What Works Today?

Today's church faces profound challenges within the broader culture: political correctness, postmodern relativism, religious pluralism. We live in a society full of unchurched people who don't know the basic tenets of Christianity or the redemptive story the Scriptures tell. The church at large has a poor reputation among non-Christians. Many hold distorted views of Jesus, the gospel, and traditional Christian faith, so they are biased against us before we’ve had a chance to start a conversation.

Our ability to engage the world is also hampered by internal issues. Some Christians question the motives behind traditional outreach efforts, viewing them as a bait-and-switch. Many in our congregations seem reluctant to share the gospel, either claiming that evangelism isn’t their gift or hiding in fear of potential rejection.

In light of these challenges, how can our churches share the Good News of Jesus Christ in a dark world that desperately needs it?

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