Thinking about making a resolution for the new year? How about a motto that will last all year?
That's what rapper Drake did in 2012 with YOLO, the ubiquitous, often grating acronym (and noun/verb/adjective) that made it onto Oxford's shortlist for word of the year.
You only live once/That's the motto, he sang way back in 2011, setting a cultural touchstone: The New York Times called it "the new LOL," and Katie Couric attempted to turn it into the new "bucket list". Eventually YOLO started popping up, often ironically, im the Twitter feeds of people my age around the middle of 2012.
My first reaction: confusion. Then irritation, at the mysterious and ludicrous origins of cultural shorthand. Apparently, correct application of YOLO is at the user's discretion. As the anti-YOLO campaign points out, the phrase seems best and most often suited to excuse foolish mistakes or offer logic for poor life choices.
Or, in a quote typically attributed to comedian Jack Black but actually sourced to ...1