What started several weeks ago as a small-scale protest by employees from New England’s Market Basket grocery stores is now being seen as “a fight that encapsulates everything that is wrong with corporate America” (BBC).
While Market Basket employees are not the only American workers raising their voices, their goal is not higher wages and better benefits, as was the case in the recent fast food strikes. Instead, they are risking their jobs and potentially the future of Market Basket—which analysts estimate is losing millions of dollars per day—for “a worker and community-oriented corporate culture that goes against the grain.”
The 71 Market Basket stores attract and keep customers for two reasons: their prices tend to be 15-20 percent lower than their rivals, and they offer exceptional customer service—in part because the chain pays above minimum wage and offers both health benefits and bonuses. All workers display their years of ...1