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Home > Church Products and Services > Management Resources

Your Church, March/April 2003

In Search of Good Advice
Effective leaders know when to seek input from professional consultants.
By Jennifer Schuchmann

A medium-sized church complained that its office procedures were inefficient. After doing spiritual gifts testing on the staff, a consultant discovered the problem: No one on staff had the gift of administration!

A troubled but growing church decided that a larger building would solve its problems. But as they built, their problems increased. After discussing matters with a consultant, the pastor suddenly realized he would never counsel a couple with marital problems to have a baby: why then was the church giving birth to a larger facility? The construction halted until the internal problems were resolved.

A consultant was brought to a local church to teach members to intentionally reach out and actively connect with visitors. Sometime after the training, a Hispanic gang member attended the church, and the members used their new skills to reach out and love him. The next weekend he returned with his mother. She could not contain her joy, weeping the entire service because of the change she saw in her son. She and her son now drive 45 minutes to the church each Sunday.

What's the common denominator in all three stories? Consultants. Just as businesses hire consultants to teach their executives to become better leaders, manage change, or increase productivity, churches can do the same thing. And the results can be dramatic—better leadership, more efficiency, improved conflict resolution, and increased motivation among members.

Who needs a consultant?
Every leader needs counsel. Aspiring leaders need to learn the skills of leadership, while talented and experienced leaders need to hone their skills. An effective leader learns to reach out and bring other leaders around him not only to compensate for his weaknesses, but also to improve his strengths.

Jim Mellado, president of Willow Creek Association, counsels that submission and growth are keys to effective leadership. He advises young, aspiring leaders to "discipline yourself to submit to growth and transformation as you grow in being a Christ follower—leading other people emanates out of that." Greg Moyer, executive director of Coaching Ministries, explains that even with talent and experience, "a leader sets limits on his ministry by his own limitations." Consultants can provide the right training and leadership, at the right time, to improve leadership skills, overcome problems, or boost ministry efforts.

Your church may need a consultant when it faces a challenge or an opportunity it hasn't faced before. Consultants can also help your church handle a recurring challenge better than it has in the past. Ken Houts, executive director of Care Ministries International, suggests using consultants to identify why your church isn't growing or assimilating new members, or to learn how to motivate and mobilize members to engage in the growth of the church.

Leadership issues affect churches of all sizes, and most consultants work with any size of church. "There is no typical client," says Kent Hunter, of Church Doctor Ministries. "We've worked with churches with as few as 20 people struggling to get started, or struggling not to die, and many … mid-sized congregations who want to be better at what they are doing." Houts adds, "Biblical principles work in every size church."

Gabe Lyons, vice president of INJOY, stresses that the right time to hire a consultant is "before there is a problem. One of the great dangers in our modern society is that pastors and their churches can become isolated." Consultants provide an outside view and bring fresh perspective to your ministry activities.

What should a church look for in a consultant?
Check out consulting organizations just like you would any other vendor your church does business with, but before signing a contract, ask to speak with the consultant who will be coming to your church.

"First and foremost, [look for] someone whose spiritual depth you respect," says Craig Pelkey-Landes of MRN Ministry Resources. "In the end, you may or may not like what a consultant has to say, but if you respect their relationship to Christ and their character, you're more likely to value their perspective."

You will also want to inquire about the consultant's experience in the areas where you face challenges or growth opportunities.

Can a consultant help with mission, vision, and values?
"Most congregations have been taught and equipped to focus on their vision and mission, and this is good," says Pelkey-Landes. "However, when it comes to actually implementing change, you need to know your core values. For example, a congregation might consider themselves to be a 'friendly' church. And they may be. Yet the question that needs to be asked is, 'To whom are they friendly?' A congregation may see itself as welcoming. Yet … do they want new people there? If so, who? Must they first become like us in order to be a part of us?"

"Most of the problems we see stem from the lack of true commitment (and follow-through) to a unified vision and strategy," says Moyer of Coaching Ministries. "And although many ministries do, in fact, have a vision or a mission, there are various reasons that they fall short in realizing or accomplishing it." These reasons could include a lack of ownership, weak or fuzzy communications from the leadership, personality conflicts, or sin issues that may need to be dealt with in a biblical manner. A consultant can help to uncover these reasons and guide a church toward resolving them.

Can a mission and vision wait until after a building project?
If your church doesn't have a mission and vision that is clearly understood by its members, you shouldn't begin a building program, according to Kevin Callahan, CEO and design director for Callahan Studios Professional Family. "Vision analysis is the first thing we do before we begin to design anything or even touch paper," says Callahan. "Pastors notoriously overestimate their members' understanding of the church's mission and vision."

As an example, Callahan cites a 4,000-member church that spent six months working on its new mission and vision statements. He tells the story about the first consultation meeting: "Ron Haydn, our stewardship leader, … asked someone to recite the mission and vision. Out of the 72 people in the room, no one could. Then Ron asked if someone would just paraphrase some of the key elements of it. Still no one could. I was sitting next to the pastor in the back of the room and I turned and looked at him. The pastor looked sick; he had just spent five weeks preaching on the five parts of the mission and vision."

Without a clear understanding of the church's mission and vision, you can't design a building that supports the church's ministries and you won't get the stewardship to support the new construction as well as the increased ministry costs. Agreement on the mission and vision of the church leads to agreement on design issues as well as forming the basis of the case statement when it is time to begin a capital campaign. So, the answer to the above question is no, it can't wait.

What tools do consultants use?
Consultants use a variety of tools and measurements to help them understand what is going on in your church. For example, Hunter at Church Doctor Ministries uses the following assessment tools:

Diagnostic surveys: Everyone in the worship service spends seven to eight minutes filling out a questionnaire.

Congregational inventory profile: A task force of church leaders provides statistical information about the church, such as attendance information for the past ten years.

Pastor's questionnaire: The pastor lists his vision and priorities, which are then compared to information from church members. "In one church the number one priority for the pastor was ranked thirty-seventh among members," says Hunter. Using this information he can help a pastor to realign priorities.

Church vitality profile: The church provides copies of all printed documents including brochures, church constitution, bulletin, webpages, and so on.

Preacher's sermons or messages: These are examined for content and compared to other information obtained.

Onsite data gathering: The consultant may take pictures of the interior or exterior, conduct detailed interviews of individuals or small groups, administer spiritual gifts testing, or a Taylor-Johnson Temperament Analysis to the staff, depending on the needs of the church.

All of this information is put into a final report and given to the congregation.

INJOY offers e-zines (email newsletters) as well as Web-based tools. "Free online assessments allow pastors and church leaders to discover their leadership and teamwork styles as well as their personality strengths and spiritual gifts," says INJOY's Lyons. Pastors can also benefit from a mentoring club called INJOY Life where each month they receive a new leadership lesson on cd or audio cassette taught by John Maxwell. Finally, check out websites designed just for church leaders, like www.pastors.com offered by Rick Warren and Saddleback church—or Your Church magazine's sister site, www.BuildingChurchLeaders.com.

What will the final report look like?
Reports vary by consultant and by church. Most reports describe the church in its current state and outline steps for the future. Hunter says that some of his past recommendations have been as simple as "Spray the grass in the cracks along the sidewalk. It is unsightly and makes a bad first impression." Other recommendations have been more complicated. "Buy 40 acres of land out on the highway, relocate the church and over the next 10 years build a campus and expand your ministry."

What if the problem turns out to be the pastor, a church leader, or something else embarrassing?
Don't be alarmed if a consultant turns up something negative about a pastor or church leader. Consultants don't go looking for these things but occasionally an individual may prove to be the source of a problem or an impediment to growth. Generally, the consultant will take that person aside, give them those findings and recommendations privately and then eliminate them from the final written report. Professional consultants will not embarrass a person or a church.

What kind of follow-up will occur?
Consultants can follow up with a return visit, phone calls, or other form of communication. Find out what will be provided before you make a commitment. Coaching Ministries offers software that tracks goals and evaluates progress towards them. Church Doctor Ministries requires that every client church respond with a written action plan addressing all the recommendations in the final report. "We feel this is the best way to ensure that the church actually implements the proposed solutions. We make an action plan covenant up front," says Hunter, "And we only work with churches that make a commitment to return the action plan within 90 days of our report."

How much will it cost?
Costs for consulting and training depend on what you need and how much of it you need. Here are a couple of examples:

Church Doctor Ministries offers a phone consultation for as little as $60 an hour. You contact them with the issue, and they will have a consultant research it for you and set up an appointment. At a prearranged time, you call and discuss your concerns with a knowledgeable consultant.

Onsite consultants can range from a few hundred dollars a day to several thousand a week, depending on your needs and travel expenses for the consultant. "There's no 'typical' package," says Pelkey-Landes. "Our services currently run between $500 and $800 per day for consulting."

Those who have used consulting services in their professional work understand the value of outside counsel, and recognize its value to the church. Consider recruiting a small number of high level business executives to pay for the costs. After you've secured the funding, go to the church's decision-making body. Explain the need for and benefits of outside advice, and that the costs have been taken care of by a small group of members who see the wisdom and value in doing so. In most cases, the request will be approved immediately.

"Do you believe God is a God of abundance or a God of scarcity?" asks Hunter. "If you believe he is a God of scarcity, you will ask 'What will this cost?' If you believe he is a God of abundance you will ask 'Is this God's will?'"

"Instruct a wise man and he will be wiser still; teach a righteous man and he will add to his learning" (Proverbs 9:9). Leadership skills, like wisdom, can increase through learning. When asking if your church can afford to pay for leadership consulting, the better question may be, "Can we afford not to?"

Jennifer Schuchmann is a management consultant and writer in the Atlanta area (jschuchmann@bellsouth.net).

Consultation Leads To Transformation

At the end of a consulting project, the consultant sat down with the senior pastor to go over everything that had been done to prepare for the church's land acquisition and new building program.

"There's just one thing," said the pastor. "Mr. Sullivan* is the deacon I told you about, and he is a real thorn in my side. He disagrees with everything I say, and now he is publicly opposing the church moving and building a larger facility. The worst thing is that I am pretty confident he will be elected chairman of the deaconate. What should I do?"

The consultant agreed to help and later sent a letter to Sullivan. In the letter the consultant said, "I know you are likely to get elected chairman of the deaconate and that is an extremely important role to play in the church. You're on record as saying you're opposed to relocating, but I just want to summarize our findings." The consultant discussed the issues of overcrowding and the inability to grow further without a new facility. And he concluded the letter by asking Mr. Sullivan to pray about it.

Sullivan was elected chairman, and the first meeting under the new leadership was held on a Thursday evening. On Friday morning the consultant got a call from the pastor.

"Did you send Mr. Sullivan a letter?" asked the pastor.

"Yes, I did," replied the consultant.

"Well, let me tell you what happened last night," said the pastor. He explained how Sullivan had stood up in front of all the deacons, apologized to the pastor, and announced that he had changed his mind and was supporting the relocation.

In the meeting, Sullivan said, "We all need to come together under our pastor's leadership."

The deacons unanimously supported the decision to relocate.

Jennifer Schuchmann


Even the best can get better.

If Tiger Woods wants to learn how to take his game to the next level, where does he go? Who teaches Luciano Pavarotti how to get more from his voice? If George W. Bush wants to improve his leadership skills, should he sign up to take a class? What if you want to learn how to "do" ministry better, where should you go? Just as businessmen, entertainers, and athletes hire consultants to provide them with feedback and counsel, churches and ministers can use specialized consulting services to take their church to the next level of performance. Here is a list of companies that provide consulting services for ministries:

Callahan Studios. A fully integrated professional family of services for architecture, liturgical design, construction management, and stewardship resources, specializing in worship spaces, and also serving the church at large with their "smaller church process."

Church Doctor Ministries. Focused on the transformational change of Christians and churches for the effective implementation of the Great Commission to make disciples of all peoples.

Coaching Ministries. Dedicated to helping churches and ministries develop effective strategies through leadership training, team building, and the use of their church leadership tool: Strategy Coach software.

INJOY. An organization dedicated to developing leaders of excellence and integrity by providing the finest resources and training for personal and professional growth.

Willow Creek Association. Inspires, encourages and equips Christian leaders to build churches that reach their full redemptive potential.

Youth Specialties. A leading resource and trainer of Christian youth workers.

Purpose Driven Ministries. Builds health and balance in the local church by providing training, transferable products, and learning communities that leverage and extend the Purpose Driven paradigm and brand to church leaders around the world.

Care Ministries International. A national ministry dedicated to helping the local church break through the barriers that are preventing growth.

Uniquely Yours in Christ. Focused on discovering your giftedness to increase involvement and reduce conflict by employing human behavioral science from a biblical perspective.

MRN Ministry Resources. Leading groups through change so groups can grow in their ability to make new disciples of Jesus.

Promise Keepers. Dedicated to igniting and uniting men to be passionate followers of Jesus Christ.

Jennifer Schuchmann


What about conferences?

For ongoing training, encouragement, or time to nurture your soul away from your daily duties, a seminar or conference can be the perfect solution. "I have very deep conviction in the power of conferences," says Jim Mellado, president of Willow Creek Association, who credits his coming to work at the association with attending a seminar 13 years ago. He sites the importance of conferences such as the Men of Integrity seminars hosted by Promise Keepers, and the Billy Graham crusades. "We believe in these kinds of experiences and we design them into our conferences," says Mellado. "If leaders come together to get better at being a leader, we believe the Holy Spirit honors it by showing up and blessing it. I have hundreds of stories from other people, people on my leadership team, and my own experience to confirm it."

Conferences and seminars aren't just for the senior pastor. Lay leaders and staff members will also benefit from ongoing training and inspiration. "It is absolutely essential to train youth workers," says Mark Oestreicher, president of Youth Specialties, a leading trainer and resource provider for Christian youth workers. "Maybe in the short-term you will find someone who likes kids and has spiritual maturity and relational skills, but they won't hang with it. … That requires training." Youth Specialties offers the National Youth Worker's Convention three times a year as well as regional training in over 100 cities for youth volunteers.

Organizations such as INJOY offer live seminar experiences via satellite. Instead of traveling to one location, you travel to a local host site to view the seminar. "Our simulcast experience has been widely acknowledged by participants for its innovative technology and interactive teaching," says Gabe Lyons, vice president of INJOY. "Hosting a simulcast brings the best speakers in the Christian arena today right to the doorstep of the local church."

A typical seminar or conference can cost from $100 to $1000 per person depending on its length and travel costs.

To save money, sponsor a conference at your location, charging each participant a small fee. For example, Mels Carbonell of Uniquely Yours in Christ says, "We can do it so there is no cost to the church, we pay for the travel, and all expenses come out of the fee that the individuals pay." (Hint: If your church is small, considering doing a joint seminar with another church.) "I hope pastors recognize that we can come to the church to conduct training, and it doesn't matter their size or finances," says Carbonell. "We will work with you."

Some conferences offer scholarships or membership discounts, so be sure to ask. The Internet also provides opportunities for free or inexpensive leadership education. Uniquely Yours in Christ has sample personality and giftedness tests available online. Many organizations use the Internet to provide clients with resources including books, tapes, and CDs to complement their training.

Jennifer Schuchmann


Copyright © 2003 by the author or Christianity Today, Inc./Your Church magazine.
Click here for reprint information on Your Church.

March/April 2003, Vol. 49, No. 2, Page 70

Click here for more helpful articles on Management Resources
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