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Home > Church Products and Services > Finance & Law

Your Church, September/October 2003

Time and Money
When either one runs low, you've got a problem. Are you prepared?
by John Stahlman

Most pastors are not formally trained in financial management. Yet in many churches, it is the pastor who assumes responsibility for properly managing church finances. Is the pastor aware of the monetary risks that can threaten a ministry? Is the congregation prepared to move forward after a catastrophic event such as a tornado, flood, or fire? Is the church positioned to deal with a personal injury while on a mission trip, or a lawsuit charging sexual misconduct of a church employee? These questions point out that being a good, faithful steward isn't always easy.

The good news is that plenty of help is available.

Financial risks that threaten ministries fall in one of two broad categories. The first risk category includes events which, if they happen, can be financially disastrous. The risk is loss of money or property, which can result in loss of ministry. The second risk category includes insufficient funding to maintain or expand ministries. The result, again, is loss of ministry or even ministry opportunity.

When Bad Things Happen
The first risk category is generally managed with the help of property and casualty insurance companies. The most common property damage claim is for damage caused by wind and hail. Although less frequent, fire and lightening damage claims represent the highest dollar value. While most churches have property insurance, simply owning a policy is not enough to manage the risk of loss from unwanted events. It is common for churches to underestimate the cost of replacing unique architecture or to neglect inflation in estimating construction costs. Good stewardship demands frequent review of your church's insurance coverage.

Another common weakness in church insurance coverage is failure to properly estimate costs associated with community building ordinances, according to Patrick Moreland, vice president at Church Mutual Insurance Company. Standard insurance policies generally cover the building as it previously existed but do not pay for improvements required by law, such as adding an elevator, handrails, handicap ramp, fire doors, sprinkler, alarm systems, or additional exits. "If a church suffers even relatively minor damage, rebuilding 'as was' might not be allowed," says Moreland.

Property damage is only one risk of financial loss facing your church. Another area is liability. When someone is injured in your building, the church may be responsible for medical expenses and loss of wages, and also for "pain and suffering" as determined by a jury of non-church members.

Tour groups or mission teams traveling outside the United States face risks associated with poor medical facilities, religious intolerance, disease, and civil unrest, according to Mitzi Thomas of Brotherhood Mutual Insurance Company. Being homesick is difficult enough, but being homesick and injured or ill with some endemic disease can turn mission into misery. Many church leaders are not aware that insurance policies purchased in the United States often exclude coverage or provide inadequate coverage outside the country.

Insurance companies that specialize in churches, like Church Mutual and Brotherhood Mutual, understand the risks of running a church and the insurance coverage needed. An experienced, qualified company and agent who understand the special requirements of a church is a valuable asset. Church leaders should spend time with their agent to develop a tailored insurance policy. This wise and faithful stewardship will provide security and peace of mind.

When Good Things Don't Happen
What about the financial risks associated with desired events that do not happen? Often, these risks involve the uncertainty of raising money for exciting new ministries. Many nonprofit organizations such as hospitals and colleges use fundraising campaigns to obtain a financial commitment and an emotional response to an opportunity or need. On the other hand, church fundraising seeks a spiritual decision focused on God rather than program money.

A successful stewardship program depends on members of a congregation intelligently praying about their role in financing the project, says Bill Wilson, vice-chairman of Viscern, the parent company of RSI, which specializes in stewardship programming and consulting for churches. To do that, each member must have enough good information to inspire generosity. A pretty brochure with a letter in the mail is rarely effective, in part because less than 30 percent of church mail is read, according to Wilson.

An effective fundraiser involves at least 30 to 50 percent of the congregation in the stewardship program. Without active involvement communication doesn't happen, learning doesn't take place, and intelligent praying won't happen. Members need to be involved!

First Things First
What is the most common cause of a church's failure to reach its financial and ministry goals? "Churches typically work backwards, doing the fun things first and leaving the heavy lifting for the last," says Scott Rolfs of Ziegler Capital Markets Group, which specializes in bond financing for churches and schools. Through his involvement in financing church building projects, Rolfs has seen church after church hire an architect, show the congregation a model of the new building, and then set out to finance the project. Hopes run high and excitement overflows, but the reality of the congregation's credit profile torpedoes the dream.

On the other hand, if the church does the heavy lifting first and determines its financial capabilities and limitations, it creates a firm foundation for project success. The church can then go with confidence to an architect or a builder and design an achievable project. This approach will avoid the disappointment of setting unrealistic goals.

A number of companies specialize in helping congregations finance major expansion programs. Alanar Incorporated, an investment banking company, assists churches in securing financing. Alanar reviews the church's financial situation and suggests actions that may help the church qualify for better financing terms. One of the funding methods recommended by Ron Reeves, CEO of Alanar, is the sale of church bonds. Reeves points out that bond financing has many advantages. One benefit is that bonds can be used to fund an entire project without the need for interim financing. Another benefit is that bonds offer a choice of either level or graduated payments.

A Clear Financial Picture
American Investor Group helps churches finance projects costing between $250,000 and $10 million. When asked what churches could do to assure easier and simpler financing, Phil Myers of the company says, "Have a designated financial officer and an independent group of lay persons manage the business affairs of the church."

In fact, all stewardship experts we talked to agree that it is essential for a church to get its financial house in order before seeking financing for a major project. Rex Frieze of Frieze Consulting points out that "lack of a sound financial system has caused a ton of trouble in churches." Of all the problems he has seen, the most common are mistakes involving the pastor's compensation. Expense and allowance benefits are often incorrectly paid, and the required documentation is missing. Not knowing the ever-changing IRS regulations can be hazardous. "Ignorance won't fly," says Frieze, "and could even cause the church to lose its non-profit status."

To keep your ministries alive and active, review your insurance to make sure you are protected against the bad things that could happen, and employ disciplined stewardship to be prepared for the good opportunities that will come along.

John Stahlman (nonfictionwriter@msn.com) is an experienced freelance writer living in Springfield, Illinois.

Financial Stewardship Case Study: RSI

A small church in Stanwich, Connecticut, was facing serious financial problems. An A-truss that supported the steeple had cracked and could not be replaced. Because the congregation was already overcrowded, a new property was needed. But the high cost of real estate in the Stanwich area made buying property improbable.

But an anonymous donation enabled the congregation to obtain a piece of property. The pastor, Reverend Neeley Towe, wondered how the church would find money for a new building. That was before September 11, 2001, and a reinvigorated faith.

After a month of concerted prayer, a secular fundraiser was hired to raise money for the new building.

Midway in that financial campaign, Pastor Towe acted on her nagging sense that the fundraising focus was on a building when it should have been on building God's kingdom. Towe called Resource Services, Inc. (RSI). The company's skill, expertise, and understanding of faith transformed the fundraising task. After RSI's involvement, the project took on a new spiritual focus. The congregation and anonymous donors pledged $15 million dollars, more than enough to finance the project and help a new sister church nearby. After the first quarter of the three-year pledge period, half the total amount pledged was in hand.

Pastor Towe and the staff of RSI acknowledge the project changed from unlikely to certain because of the intentional spiritual applications of faith by the congregation and by RSI.

—John Stahlman




Financial Stewardship Case Study: Ziegler Capital Markets Group

Northridge Church of Plymouth, Michigan, a congregation of 6,000 people, recently financed a 46,000 square-feet construction program with a $7.5 million bond program designed and underwritten by Ziegler Capital Markets Group. But that was not the end of Ziegler's involvement. To take advantage of the world-class facility, talented staff had to be recruited and retained. A key element in compensation packages used to attract high-quality staff is a flexible, safe, and economical retirement plan.

The laws governing retirement plans have changed and now allow an array of investment alternatives. Northridge is using Ziegler's North Track 403(b) Retirement Solution, developed specially for their capital markets clients. This retirement plan allows full-time employees to transfer existing assets from one plan to another without penalty. It also provides daily valuations and a choice of mutual funds. Transactions can be made by telephone or Internet. Brad Powell, senior pastor, and James King, business administrator, appreciate the Ziegler solution for its lower cost, more flexible investment choices, and better investment education for the staff. These kinds of "behind-the-scenes" stewardship decisions help make the entire church ministry possible.

—John Stahlman




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