His advice may surprise or offend, but it is still worth thinking about.
Consider these excerpts (you can see the full interview here):
“Churches are the oldest businesses around today. And yes, they’re businesses. They don’t necessarily sell a physical product, and they don’t always charge money, but there’s a transaction nonetheless. And that involves the individual paying attention. Attention is precious and it’s rare and it’s non-refundable?.”
“Just because it’s important to you (and it could be your Tupperware product line or your sermon) doesn’t mean it’s important to me. The essential idea here is that new media is selfish and you can’t buy or demand attention, no matter how worthy you believe your idea may be?.”
“I’d say you need to concentrate on what’s remarkable and interesting and noteworthy and touches my faith, and stop spending time on tasks that don’t amplify any of those elements. Doing something because you’ve always done it isn’t an idea worth spreading?.”
What do you think? Do we short-change ourselves by taking people’s attention for granted? Do we recognize the selfish way in which people listen to our messages? How can church leaders make the most of insights from the business world?
Let us know what you think. If you want to read more, check out the full interview on StreamingFaith’s website.
