The hit show "The Chosen" raised $10 million through crowdfunding for its first season alone. And when tickets went on sale for its upcoming Christmas special—which is starting out in theatres–it topped the box office chart.

As nonprofit leaders (and professors), Kent and HDI colleague Jamie Goodwin wanted to know: what drives Dallas’ marketing philosophy? Is it anything that other nonprofits could replicate? (And what themes does he plan to explore in season 3?)

More highlights from this episode:

  • The keys to good & ethical storytelling
  • Why it feels like the show emphasizes healings so much
  • The one podcast Dallas listens to every single day

Get tickets to "The Chosen" Christmas Special (or request to host a screening at your church)

"On Being a Good Neighbor", sermon draft by the Rev. Dr. Martin Luther King, Jr.

This episode produced by Laura Finch

Theme Song “Turning Over Tables” by The Brilliance

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Follow us on Twitter: @kentannan | @drjamieaten | @laura_e_finch | @thechosentv

(Note to the listener: In this podcast, sometimes we'll have evangelicals, sometimes we won't. We thinking learning how to do good better involves listening to lots of perspectives, with different insights and understanding with us. Sometimes it will make us uncomfortable, sometimes we'll agree, sometimes we won't. We think that's good. We want to listen for correction. Especially in our blind spots.)