Christianity in the World Today
“The Church on the Offensive in the War of Ideas” is the challenge of World Missionary Literature Sunday to be observed October 12 in churches across America. Sponsored by Evangelical Literature Overseas (ELO), cooperative missionary literature ministry, this first annual observance focuses attention on an urgent need for world-wide Christian missionary literature offensives.
“Today approximately half the world’s population can read,” according to Dr. Donald Grey Barnhouse in a recent article in the ELO Bulletin. “Present estimates,” he reports, “indicate that one million people are learning to read every week. But what will they read? The answer is simple—whatever is available—everything, anything.”
Helping place the printed Gospel message in hungry hands has been the work of ELO since its founding six years ago. ELO, literature arm of the Evangelical Foreign Missions Association and the Interdenominational Foreign Missions Association, has encouraged the holding of intermission literature conferences to bring about closer cooperation of already existing missionary agencies on the field.
New African Magazine Published
Dramatic evidence of the success of such cooperation is the launching this month of Our Africa, eleventh mass-appeal Christian magazine originated in the last six years. Sponsored by the South Africa General Mission, Our Africa is directed to the 55 per cent of the South African population who can read English. In this day of emphasis on the indigenous church, it is significant that under missionary Don Smith, SAGM literature secretary, nationals are being trained to take over the responsibility of writing, producing, and distributing the magazine.
Pioneer of the mass-appeal Christian ...1
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