A member of the clergy in one of the leading denominations commented that his church does not need publicity. If he considers it his church rather than that of the Lord Jesus Christ, perhaps the remark was appropriate.
But one could not sell that bill of fare to an automobile manufacturer or a dealer in electrical appliances. Such men know the value of publicity and good public relations.
Another clergyman was making a call on a local automobile dealer. “How’s business?” the good pastor asked. “Oh, fine,” the dealer replied. “How’s your business?” “Wonderful,” said the pastor. “I’m sold on my product.”
That’s the kind of conviction on the part of all Christians, whether clergymen or laymen, that it takes to communicate the Gospel of Christ.
The fact that a newspaper is considered the “secular press” makes little difference other than the standards of journalism for which it stands.
What Interests The News Desk
For lack of space I cannot begin to print all the religious news that comes to my desk. The newspaper which I serve as church editor is a secular one. But those who claim that the press is interested only in controversy are not entirely right.
It has been said that a picture is worth a thousand words. On the same premise, a good “walking sermon” communicates more of Christianity than some vague, rambling dissertation on a topic that one can read about in a periodical.
In other words, it is the preacher’s duty to preach Christ crucified, and the layman’s duty to do likewise. Both must then live up to their calling.
After I wrote up an interview with Smoky Burgess, the Pittsburgh Pirates’ heavy-hitting catcher and a born-again Christian, the mail brought replies. Among them was one from a reader who had backslidden and drifted ...1
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