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Do you ever wonder how you can more effectively publicize activities sponsored by your church or organization? Are you aware that many radio and television stations will announce your event at no cost to you except postage?

Many stations broadcast a listing of events as a public service to most nonprofit organizations. These announcements may be aired only once a week or as often as many times throughout the day. Check with your local stations to see if they have such a service. If they do, find out what their limitations are concerning the amount of information they will run and what specifics they need to know. Also be sure to learn the deadline: how far in advance of the event they need to receive the notice.

Don’t overlook cable television if it operates in your area. Many cable systems have a channel set aside for weather, public service announcements, or community programming. Find out how to have your events aired. Make use of this service (which is usually free).

It is important that you follow the guidelines set up by the stations to which you send information. If they want the information sent on a post card or in a letter, don’t send a poster or a flyer. If they need an announcement in their hands two weeks before the event, make sure it gets there at least two weeks in advance. When a group sends an announcement to a station two days before an event and the station has a two-week deadline, the station may not run it. The station is frustrated because another group can’t follow the rules and the group is upset because they aren’t receiving the publicity they want.

You should be able to find a listing of all radio and television stations in your locality in the yellow pages of your phone directory. ...

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