This month we face the hard, cold facts of winter, and—as we all know so well—the equally hard and cold facts of inflation.

As I sit here at my desk looking over the magazine inflation figures I’ve been handed, I feel a bit like Alice in Wonderland gaping at the results of magic growth potions. We’ve all been hit by inflation—25 per cent since 1975. But in that same period, the printing and paper costs for putting out CHRISTIANITY TODAY have increased even faster. Postage has gone up an incredible 120 per cent! That’s a per unit cost; it has nothing to do with our circulation growth.

But the worst is yet to come. The post office has decided to greatly increase nonprofit publications’ rates. Talk about planned inflation. In the next three years alone, postage (second class) for mailing the magazine will increase another 160 per cent and for promotional mailings (third class postage) 190 per cent! The figures are so large one feels like rubbing one’s eyes or tossing the papers skyward.

We have been painfully aware of these facts for some time, as I pointed out in our June 23 issue. But the time has come when we are forced to act. We realize that the last thing our readers need is a rate increase, yet we have not boosted prices since the summer of 1975. So, effective March 31 the subscription price 300% for one year (22 issues) of CHRISTIANITY TODAY will go from $15.00 to $18.00. We are sorry to take this action, but to move toward a breakeven basis without heavy subsidies, we believe we must.

Frequently we receive questions about how our operation works. Do we have our own printing presses? Our own computers? How many are on the staff?

We employ 22 persons. Our printing is done by ...

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