From San Francisco headquarters came the command: Pull back the troops, retrain, recharge, even cleanse the ranks when necessary, then go out fighting harder and more effectively.

With that, Jews for Jesus leader Moishe Rosen and his advisory board launched a militant new program, “Avodah” (Hebrew, meaning “work and worship”), in which all the agency’s methods and materials will be reexamined for greater effectiveness.

The entire evangelistic staff of Jews for Jesus—at least 65 persons—returned under orders last month to San Francisco for nine months of retraining and intensive evangelism. Staff members began morning classes under such teachers as W. A. Criswell of First Baptist Church, Dallas; James Boice of Tenth Presbyterian Church, Philadelphia; Charles A. Ryrie of Dallas Theological Seminary; and Rachmiel Frydland, a Jewish Christian scholar in rabbinics and apologetics. In the afternoons, the staff planned concentrated evangelism on university campuses in northern California.

“Our new basis of ministry,” explained Rosen, “will involve intensive campaigns for extended periods of time.”

Information officer Sue Perlman said staff members will evaluate “what works and what doesn’t” in evangelistic witness during their northern California campaign. The agency had asked the uprooted staff members to find San Francisco area apartments with a spare bedroom, said Perlman. The expected influx of Jewish converts will create a need for places to stay—to allow converts both to escape unsettled home situations caused by their conversions and to be discipled.

In the long run, “Avodah” will mean growth for the six-year-old Jews for Jesus organization and its programs, said Rosen. Some volunteer workers will be brought on to the full-time ...

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