He can be seen on camera at sporting events with a sign that reads merely ‘John 3:16.’

Over the past few decades, innovators for Christ have used sandwich boards, puppets, and talking horses to herald the Good News. In more recent years, basketball teams and coast-to-coast runners developed unorthodox methods to spread the gospel.

Now a man named Rollen Stewart, alias “Rock ‘n’ Rollen,” is using an approach that puts him where television cameras can’t miss him. He takes his cryptic message to professional golf tournaments, championship basketball games, the World Series, and major football bowls. He even popped up at the 1981 wedding of Prince Charles and Lady Diana and at this year’s Winter Olympics in Yugoslavia.

His eye-catching trademark, a bushy rainbow wig, is designed to draw attention to the printing on his T-shirt. Until recently, JESUS SAVES was emblazoned across his chest. The word REPENT appeared on his back. But now the 40-year-old evangelist relies almost exclusively on the printed Scripture reference JOHN 3:16.

During the past football bowl season, Stewart blitzed eight stadiums within a five-day period to display his large JOHN 3:16 banner for millions of television viewers and the thousands of fans attending the games. Somehow avoiding ushers, he hung his sign at midfield. Later it appeared near the end of the field as cameras focused on goal-line action. Television sportscasters talked about it, though some had little idea of the meaning of JOHN 3:16.

But that’s all part of Stewart’s strategy. “If they don’t know what John 3:16 means, most people will eventually try to find out,” he says. “And some will pick up their Bibles and begin reading it.”

He unabashedly estimates that more people have been exposed to ...

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