To find out how Christian fund raisers perceive their calling, the Christianity Today Institute spoke with four individuals with extensive experience in raising money for ministry. Gordon Loux is president of Prison Fellowship International, an organization founded by Charles Colson that ministers to convicted criminals and their families. David Clark is vice-president of marketing at the Christian Broadcasting Network, the highly successful television ministry of evangelist Pat Robertson. Ed Hales pastors the First Baptist Church of Portland, Maine, and served his denomination as director of stewardship. And as president of the Evangelical Council for Financial Accountability, Arthur Borden monitors 341 member organizations who have agreed to abide by the ECFA’S 12 standards for fund raising.

CT Institute: Many pastors and church leaders say they don’t enjoy asking people for money. Why?

Ed Hales: It appears to be self-serving. That’s unfortunate, because it’s unbiblical not to preach good stewardship. Besides, there are a lot of things we do in the ministry that we enjoy as a matter of conviction and commitment. So as a minister of the gospel and a man who attempts to be faithful to the Word of God, I see no option but to preach on stewardship and encourage my congregation to give generously.

Art Borden: Last year I received an appeal from a Christian organization. I thought it was a very creative appeal letter except for one thing. It began with the director apologizing for writing the letter. Christian organizations that sponsor worthy causes should never apologize when they ask for money. The Bible just doesn’t support that approach.

David Clark: If we think of fund raising and money only ...

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