Christian Leaders for Responsible Television (CLEAR-TV) announced in July a one-year boycott of the Mennen Company and Clorox Corporation because of their sponsorship of television programs that contain sex, violence, and profanity. Boycott organizers say “a deep indignation” in Americans at “offensive” TV shows will dry up sales of sponsors’ products.
“I think the people are ready,” said Billy Melvin, chairman of CLEAR-TV and executive director of the National Association of Evangelicals. “All we had to do was tell them where to boycott.”
The companies were chosen from a list of 400 advertisers who sponsored programming during the April 27-May 24 sweeps rating period, Melvin said. About 3,000 CLEAR-TV volunteers in 33 states monitored the content of primetime programs and recorded their sponsors.
“CLEAR-TV gave ample notice of its intentions to Mennen and Clorox.… We asked them not one time, not two times, but three times not to sponsor programs with high incidence of sex, violence, and anti-Christian stereotyping.… But they ignored our requests,” he said.
CLEAR-TV objected to Mennen’s advertising on ABC’s “A Man Called Hawk”; CBS’s “The Equalizer” and “Tour of Duty”; and NBC’s “Dream Street,” “Miami Vice,” and “Midnight Caller.”
The group cited Clorox for ads on “Dream Street” and “Miami Vice”; ABC’s “Gideon Oliver”; CBS’s “Knot’s Landing,” and movies Trouble in Paradise and Amityville.
CLEAR-TV, begun in 1986, includes 1,600 Christian leaders, including 70 denominational heads from Protestant, Catholic, and Orthodox groups. The coalition is chaired by Melvin; Donald Wildmon of the Tupelo-based American Family Association serves as executive director. This is the group’s second boycott call. Two years ago, it targeted Mazda ...1
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