Happy Birthday! You just turned 52.8 years old. That's the median age of our readers, according to our latest research. We mailed out a survey to 1,000 of you, and 554 were kind enough to fill it out. And who are you? Well, you are Caucasian (92 percent), married (85), male (71), a layperson (72), who lives in a small town (33) or suburb (38), and has a college degree (79; 48 percent have a graduate degree). Your household income is around $51,000. You are an active member of an evangelical church of 308 (median) or 538 (average) members, affiliated with one of any number of Protestant groups (Baptist, 22; Presbyterian/Reformed, 17; independent/nondenominational, 11; Methodist/ Wesleyan, 10; Assemblies of God, 6).
The adjectives that best describe you are evangelical (57) and conservative (17). Only 12 percent of you call yourself charismatic when allowed multiple options (with 3 percent choosing it as the most descriptive term).
You have been receiving Christianity Today for 3.7 years, and 91 percent of you are either satisfied or very satisfied with what we are providing; 81 percent plan on renewing.
Your top reasons for subscribing are to stay "informed on the key events and people among evangelicals" (85), to "know what is happening internationally" (67) and domestically (64) in the church, to be challenged to "think theologically" (59) and hear "an evangelical position" (66) about issues, and to be fed spiritually (43). You believe we perform these tasks in a way that is "honest" (90), "credible" (86), "relevant" (86), and "timely" (85).
Of course, when we ask if you are satisfied, we also want to know reasons for dissatisfaction. Fortunately, there were few: 31 percent said we had "too many inserts" and 24 percent, "too ...1
Already a CT subscriber? Log in for full digital access.
Have something to add about this? See something we missed? Share your feedback here.
Subscribe to Christianity Today and get access to this article plus 65+ years of archives.
- Home delivery of CT magazine
- Complete access to articles on ChristianityToday.com
- Over 120 years of magazine archives plus full access to all of CT’s online archives
- Learn more