"Jesus was born in a trough."
"Bulgarian Blueridge. Does it matter where it comes from?"
British ad agency M&C Saatchi: "The message is definitely Christian: Judge on merit, not origin."
Wine writer Stephen Brook: "Clearly it does matter where the wine comes from."
Articles on the advertising campaign include:
Winemaker escapes censure over 'Jesus' poster | Ad notes Jesus was 'born in a trough' before its tagline "Bulgarian Blueridge. Does it matter where it comes from?" (Ananova)
Complaints over Blueridge ad | A spokesperson says the tone is very tongue-in-cheek (Harpers Wine & Spirit Weekly)1