It's you and me, moving at the speed of light into eternity …." So begins this past summer's viral YouTube video, "Jill and Kevin's Wedding Entrance."

What at first seems like a somber church processional becomes choreographed exuberance, as the couple and their friends shake and boogie down the aisle to Chris Brown's club hit, "Forever." Little did Jill and Kevin know that 22,875,767 others would join those in the pews to watch the show.

The video has triggered varied responses from evangelicals. Many have compared the couple's dancing to King David's joyful jig, while others have questioned the couple's silliness upon entering such a serious affair. Others just turned their speakers up and watched again, "because it just makes me feel so darn good!" as one commenter put it. In the midst of this, perhaps it's time for the church to ask, What is the purpose of the wedding ceremony, anyway?

To answer faithfully, it's wise to start by forgoing the persistent myth that the wedding ceremony is all about you, the individual that also looms large in contemporary politics and all consumerist rhetoric. Since marriage is at root about two individuals fulfilling their needs and wants, the cultural logic goes, the wedding day is therefore about reflecting those needs and wants. This creed is especially pervasive in Modern Bride and other wedding industry magazines, which remind every young woman that "her day" will be a disaster unless all the details match her wishes. Other couples design the ceremony based on their personalities and shared history, wanting attendees to walk away thinking, "That was so Kevin and Jill."

By contrast, the Protestant Reformers—and indeed, Scripture—leave little room for any church ceremony ...

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