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If you want a sense of Jon Acuff’s career path, look no further than the titles of his three best-selling books. Quitter, Start, and Do Over hint at the Nashville writer’s surprise resignation from financial guru Dave Ramsey’s team. Now the man behind the website Stuff Christians Like is using his platform to dispense business advice infused with Christian wisdom.
From a cubicle he dreamed of escaping, Acuff watched Stuff Christians Like develop a devoted following with its spot-on satire about modest side hugs and worship leaders who wear deep V-neck tees. Seven years later, he’s a nationally known author and speaker, giving readers practical steps to pursue right now the dreams they’d put off for “someday.”
A smiley guy with a slight faux-hawk, the 39-year-old former ad copywriter hasn’t left his comic roots. With a quarter million followers, his Twitter feed alternates between inspiration (“Beware the temptation to ask money for things it simply can’t give you: an identity, a purpose, a sense of internal worth”) and random one-liners (“The number of Cheetos I can eat in one sitting is exactly equal to the number of Cheetos that are within arm’s reach”).
Do Over: Rescue Monday, Reinvent Your Work, and Never Get Stuck, released last month by Portfolio, is Acuff’s first book with a mainstream publisher. The same Penguin imprint is responsible for titles by marketing innovator Seth Godin and former Apple “chief evangelist” Guy Kawasaki. ...1
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