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Why Pop Culture Is Obsessed with 'Identity'
Last spring, after seven seasons of women, work, two wives, and a lot of whiskey, Don Draper reached the end of his journey to define himself. And 3.3 million Americans settled in to watch how it would end.
The broad appeal of Mad Men was surprising, given that the show’s protagonist—an affluent, straight, white male working on 1960s Madison Avenue—epitomized everything that social media pundits critiqued in 2015. From Oscar speeches to countless thinkpieces, from Jane the Virgin to Orange Is the New Black, the entertainment buzzword was diversity. The discussion about an industry still dominated by straight, white, male creators and characters often got heated, paralleling tensions over race and gender in American culture. Comedy-sketch shows like Inside Amy Schumer and Key & Peele satirized debates, suggesting pundits and politicians were missing the point, while the rest of us posted the clips online en masse.
Yet if we are trying to read pop culture circa 2015, Don Draper is actually a near-perfect decoder ring. His story embodies two current and contradictory obsessions: one, we celebrate each person and suggest all people have equal value; two, we elevate geniuses—individuals who possess abilities that far exceed what any of us can imagine—to godlike status. In 2015, we championed diversity while also worshiping super-competent protagonists, from superheroes to cops with uncanny powers to people who are simply extremely good at what they do.
But a few popular releases portray a healthier view of both diversity and genius, with Don Draper as our guide.
Finding the 'Authentic Self'
Born Dick Whitman, Don was raised in a whorehouse, a secret that profoundly shapes his ...1