Kevin Porter can’t emphasize this enough: Nobody expects their amateur podcast to become a hit. Especially not when it’s made by two relatively unknown young guys, recording in a church office. Especially not when your topic is a show that hasn’t been on TV for seven years.

Especially not when you’re a pair of dudes talking about every episode of Gilmore Girls.

“When we started our show, our greatest ambition was to invite people on who we wanted to talk to or work with in a comedic context,” said Porter, a longtime Gilmore fan who co-hosts with his pal Demi Adejuyigbe, who’s watching for the first time. “We thought it would be fun, maybe some Gilmore Girls fans would find it, and that was it.”

And yet, Gilmore Guys reached No. 1 on the iTunes comedy charts about a year ago, with help from early coverage in The Atlantic and a bump in listeners when Serial concluded its first season. In 2015, they regularly featured famous friends from the comedy world, became picked up by the HeadGum podcast network, and built up a loyal following of listeners—the kind of fans who fill their Gmail inbox and Twitter feeds with questions, send custom-made cross-stitches, and sell out their live shows.

This year was also a big one for Gilmore Girls. The show’s creators and cast reunited for the first time at the ATX Television Festival in Austin and months later came the news of a forthcoming Netflix revival, four more 90–minute episodes of Gilmore.

With the current seven seasons streaming on Netflix, Gilmore Guys has tapped into the nostalgia of a generation of women who grew up loving the mother-daughter duo, guys who watched in secret, and viewers who are ...

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