Because of this, a younger couple is more likely to have a Netflix account than cable TV. Their loyalty is just as strong, but it’s changed.
If Netflix can get people to commit to marathoning a TV show, the church should be able to get people to commit to something of eternally greater value. But we’re missing out on this opportunity for one simple reason.
People can’t see the church’s true value when we keep emphasizing our methods over our content.
We need to understand what Netflix has figured out. People in your neighborhood commit differently now than they did 20 years ago – even 10 years ago.
We need to find out how people in our communities make commitments, then give them the chance to commit to something of value in a way that matches their new reality.
A Church People Want to Commit To?
Do you know the people in your neighborhood? No, not just the church people. The non-church people. Do you have any idea what they commit to and why?
If you don’t, it’s past time to find out. This is not a church numbers game we’re playing. People’s lives and eternities are at stake.
This subject is important enough to keep the conversation going in my follow-up post, 7 Steps to Start Becoming a Church People Want to Commit To.
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