Innovative Ministry
Narrow Your Focus, Widen Your Scope, And Increase Your Ministry Effectiveness
Discovery takes place in the hinterlands, where we don’t feel comfortable and things can get a little scary.

Oh, the funnel.

That simple, but immensely valuable piece of human engineering.

With it, you can take massive amounts of material, data or (using the visual funnel we call a lens) visual information and channel it in a way that makes it so much more valuable than when it was random, scattered and unfocused.

But the funnel is not just a wonderful tool. It’s also a great metaphor for increasing our ministry effectiveness by widening our scope and narrowing our focus.

This is one of the insights I’ve gained in the most recent decade of my life and ministry. When it comes to input, I draw from as many sources as I can (history, science, theology, the arts, and more), but when it comes to output, I’m constantly narrowing it tighter.

For instance, I’ve moved from a general study of theology, to a more specific study of Christian ministry, to the narrower study and practice of pastoring, to the very underappreciated and highly misunderstood world of pastoring a small church.

By widening my scope and narrowing my focus, I’ve increased the impact and effectiveness of my ministry exponentially.

“All Things” For “This One Thing”

When we narrow our focus, we’re taking a page from the life and ministry of the Apostle Paul who narrowed his focus to a laser point, as evidenced in verses like “this one thing I do…” and “I have resolved to know nothing except Christ and him crucified.” (Philippians 3:13 & 1 Corinthians 2:2)

When we widen our scope, we’re also like the Apostle Paul when he told us “I have become all things to all people.” (1 Corinthians 9:19-23).

If all we do is narrow our focus, we can miss a lot. But if all we do is widen our scope, we become watered down and anemic.

If all we do is narrow our focus, we can miss a lot. But if all we do is widen our scope, we become watered down and anemic.

Because Paul narrowed his focus to Christ and him crucified, he was able to broaden his scope and use an astonishing variety of new methods, without watering down his message.

A Funnel, Not A Straw

Unfortunately, there’s a temptation for all of us to fall into two equally problematic errors on the narrow/widen scale.

On the one hand, we can narrow not just our focus, but our scope. When we’re narrow on both ends, we’re not a funnel, we’re a straw.

If I was doing that with my research and teaching about small churches, I would only be reading small church materials, and the best I could do is parrot others.

On the other hand, if I had both a wide input and a wide focus, I’d be receiving input from everywhere, but would have nothing to filter it through. Everything would be both important and useless at the same time, becoming purposeless background noise.

Discovery Happens Outside Your Area Of Expertise

For instance, one of the key subjects in my book, Small Church Essentials is about how big and small churches are different. And one of the ways I explain that, in chapter 4, is by using a sociological phenomenon called the Law of Large Numbers.

I didn’t discover the Law of Large Numbers in a book about small church ministry – or about ministry at all. I was reading a science fiction novel in which the author used the Law of Large Numbers as a fulcrum for the advancement of the plot. As I read it I thought “huh, I wonder if that has any actual scientific basis?”

So I did some research and, as it turns out, the Law of Large Numbers is a real thing. It is a wonderful way of explaining and understanding some simple facts about human nature and behavior that opened up a whole new world of understanding about how big and small churches function differently.

We all need to narrow our focus. Know what we’re called to do, then do it with all our heart, soul, mind and strength.

We all need to narrow our focus. Know what we’re called to do, then do it with all our heart, soul, mind and strength.

Then, using that as our focus and our filter, widen our scope. Don’t just listen to voices we agree with, the ones that sound and look like us. There’s nothing new to discover that way.

By definition, you can’t discover anything new if you only keep to well-worn paths. Discovery takes place in the hinterlands, where we don’t feel comfortable and things can get a little scary.

But that’s where the fun is. Where the life is. Where creativity is.

Where greater effectiveness is.

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November 01, 2018 at 2:00 AM

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