Innovative Ministry
Remember Blogs? (For Every Communicator Who's Felt Out Of Step)
A word of encouragement to everyone who’s felt criticized or left behind when others move on to something new, cool or cutting edge.

While I’m a big proponent of learning new ways of communicating old truths to today’s generation (“innovative” is the first word in the tagline for my blog, after all), most of us are not called to jump on to every new trend as soon as it pops up.

Especially in smaller, more intimate church environments, the way we communicate and the tools we use will not change as fast as some of our counterparts in larger, younger environments.

And that’s okay.

Effective Communication

The point of updating our communication style isn’t so that we can be cool and new, it’s so we can communicate in the best possible way to the people God is calling us to reach.

For me and this ministry, it’s by means of a written blog – for now at least. For that pastor, it’s through short video clips. For you, it may be face-to-face conversations, exegetical sermons or something else entirely.

Some communication methods will always be relevant.

The message of Jesus doesn’t need cool, new methods. And it shouldn’t be hampered by out-of-date formats.

The message of Jesus doesn’t need cool, new methods. And it shouldn’t be hampered by out-of-date formats.

It deserves whatever means of communication is most effective for a given situation.

Sometimes that means changing up your preaching, as I’ve done regularly. Sometimes that means keeping it steady so the style doesn’t get in the way of the message.

That pastor is doing what works in his environment. I’m doing what works in mine. You need to do what works in yours.

However you communicate, all that matters is that the message is true - and it’s getting through.

Support our work. Subscribe to CT and get one year free.

February 13, 2019 at 12:26 PM

Join in the conversation about this post on Facebook.

Recent Posts

Read More from Karl

Follow Christianity Today

Free Newsletters

More Newsletters ...