Podcast Episode 26, 1 hr 7 min
Destigmatizing the "M" Word (Marketing), with Austin Savage (Ep. 26)

Whether for us that's for a corporate client or that's for a faith-based nonprofit or church, what solutions are we giving throughout their daily life to equip them so that we are building trust with them to lead them towards the next step, whatever that next step is? That's what comes to mind for me.

Karl Vaters: What you're getting into is I think where I want to lean into for this podcast today. Every once in a while, our language shifts. I remember back in the 70s and 80s, when we shifted from hiring a music minister to bringing on a worship pastor.

Austin Savage: I remember those days too.

Karl Vaters: Yeah. And the reason for it was because we wanted to emphasize the worship aspect of it and not simply the music aspect of it. Now, most of the time the worship minister is almost exclusively overseeing music, but I think the shift in emphasis was a helpful one. And now it's gone too far to the other extreme where people have to go,Worship, you know, the music isn't the only time we worship. Yeah, we get it. But that's the emphasis of those who are in the music department.

And so you mentioned it used to be you used the word promotion and now we use the word marketing. And you said it's no longer just about promotion. So that's a shift of terminology. But how is it rooted in a shift of perception?

Austin Savage: Rephrase that question real quick for me.

Karl Vaters: We've changed from using the term promotion to using the term marketing. Is it just a shift of terminology? Is that all it is, or is there something behind that? What's the reason that we're not just talking promotion anymore? My guess is from what you were saying earlier is that promotion is an aspect of marketing, but that marketing is a much wider tent than simply just promotion.

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May 16, 2022

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