Podcast Episode 025, 44 min
Why Your Church Needs A Website And Social Media, with Josh Givens (Ep 25)

Josh Givens: Okay. So a lot of things that you could do better there are - and some of these are real simple. I actually gave a presentation at a small church that we did some revitalization work with through 614. I gave a presentation called - I think I titled it - Five things you should stop doing on social media, or something like that. And this sort of thing came up in there. And then right after the presentation, I got swarmed by a lot of the small church pastors saying, Well, I do this, why should I stop doing that, and why should I stop doing this? And can you look at my Facebook page and see if I'm doing this? A lot of it is real small little stuff, but it's stuff that people notice. And a lot of pastors think of this as things that aren't a big deal, but to your average - especially your social media junkies - they are a big deal.

So even the little cheesy things like liking your own posts. If you post something as the church and then like the post as the church, the fact that you posted it, it's obvious that you approve of that content.

Karl Vaters: It’s like patting yourself on the back.

Josh Givens: On the back, yeah. So why bother liking it? You would be shocked at how many times I see that on small church pages. I see it constantly, all the time. And most of the time it's because the pastor, bless his heart, is the one running the page and he doesn't know how to differentiate between switching over to his personal profile and liking the content from the church page account.

Karl Vaters: Yeah. Because that is different in people's minds, isn't it? The pastor saying, I like this about my church, is different than the church saying, I like this about the church.

Josh Givens: Yes, exactly. And it's just one of those tiny little things that people notice. And after, you know, being repetitive for awhile, it just starts to get a little out of hand.

So that's just one of my little pet peeves I'm going to throw out there at the top. So don't like your own content, please. And then another thing I notice a lot is just real basic. This is just, you know, simple rule type stuff. Don't use copyrighted images if you're posting stuff to your Facebook pages. Just because you find something on Google image search results does not mean that it yours to use.

Karl Vaters: I actually did a how-to video on that on my YouTube. We'll put a link to it in the show notes. One of the things that I pointed out there is if it's got a watermark on it. And I see that all the time. Oh, it’s just subtle, people won't notice. The point isn't whether or not they’ll notice. The watermark means you stole it.

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April 18, 2022

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