Republican presidential candidate Ron Paul is more than politician. He's a brand. For the past decade he has represented the libertarian movement within the Republican Party, often putting him at odds with hawks and social conservatives. But to win in Iowa, South Carolina, and other early primary states, Paul needs to win over more than fiscal conservatives. Paul's campaign has been recently repackaging his candidacy for evangelical voters, preaching a new political gospel that may resonate with many evangelicals: to save America you need to change the culture, not replace the politicians.
Last week, the Family Research Council's Values Bus tour cruised around Iowa with top Republican contenders including Michele Bachmann, Tim Pawlenty (who dropped out of the race), and Rick Santorum. They spoke to crowds about their social conservative credentials. Paul, however, is not that kind of conservative. Other candidates are social conservatives who want public policy to reflect, defend, and promote ...1