Frankly, it's been a wild-but invigorating-ride. Paul Robbins and I keep using this analogy on each other: we thought we were birthing a canary, but out came this huge eagle. Here we are, clutching its talons as it flies up and up to new vistas, whereas we thought by now we'd be watching a polite little yellow thing twittering in its cage.
Our original LEADERSHIP plans were for 5000 circulation and modest beginnings. But testing and research showed intense need and interest. We soon knew we had to give it our best shot- extensive editorial work, full-time staff, major promotions. Keith Stonehocker then did magnificent work in launching circulation to 60,000 this first year. Roy Coffman, as one of the key strategists, kept the ad sales and other business aspects humming.
It's been a delight to see the response -but the "canary/eagle" dynamics have generated a lot of pressure, especially on Paul Robbins, who also carries heavy corporate responsibilities. After the first issue, and even after ...1