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Making Media Work for the Local Church

Bored? Buy a Mustang!

Need romance? Ultrabrite toothpaste will bring it your way!

Or, perhaps, it's power you want? Then get yourself a Diner's Club card.

And, if you're still missing something-say a feeling of machismo-Marlboro cigarettes will make you master of all you survey.

All nonsense, of course, except that millions of people respond to such appeals to their basic needs. We may deplore the deception used in so much contemporary advertising and the "bromides" that are offered as solutions to genuine problems, but we have to admit one thing-Madison Avenue knows where it hurts.

In spite of such misuse of the media-or perhaps because of it-many of us long to put the media to work effectively, and for good cause, in the local church. Haven't you ever wished you had the budget of the television preachers? Or wondered if you were confined forever to listing your sermon topics in the Saturday church page? Aren't there any low-cost, effective ways you can use these God-given tools that dominate ...

July/August
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