GETTING TO YOUR MARKET PLACE

Of the many ways to make a church known to a community, what works best?

For years I thought the ideal church would be one I founded. I'd envisioned every detail: we'd publicize our services, meet in rented space until we could afford to build, and finally construct a beautiful, functional building. It would be a dream come true.

Then one day it happened; I founded a church that met in the Marriott Hotel ballroom in Greensboro. As Toyota says, "Who could ask for anything more?"

I could.

We didn't attract new people like I'd hoped. The first few weeks, we explained our lack of visitors by saying it would take time for word to get around. But after almost two months, even our most optimistic members were beginning to wonder, "Will we ever attract newcomers?"

In my enthusiasm, I'd failed to ask an important question: Who are we going after? What's our target constituency, our "market"? Everybody wasn't a good answer. We began with a core of about forty families; our money and man-hours were limited. We needed to use resources where they would do the most good if we ...

Subscriber access only You have reached the end of this Article Preview

To continue reading, subscribe to Christianity Today magazine. Subscribers have full digital access to CT Pastors articles.

Homepage Subscription Panel

Read These Next

Related
How Are Pastors Handling Ungathered Worship?
How Are Pastors Handling Ungathered Worship?
Six church leaders share about their adaptations, innovations, and frustrations as they respond to COVID-19.
From the Magazine
When A Word Is Worth A Thousand Complaints (and When It Isn’t)
When A Word Is Worth A Thousand Complaints (and When It Isn’t)
Bible translation is about more than just technical accuracy.
Editor's Pick
His Eye Is on the Pastors
Seasoned Salt
His Eye Is on the Pastors
God sees and watches (as do others), which is both a comfort and a caution as pastors navigate their calling.
close