Jump directly to the Content


Church publicity needn't fall on deaf ears.

I know I shouldn't have taken it personally. But when we had planned a program for the community, distributed posters all over town, made weekly announcements in the worship bulletin, mailed personal letters to the prospects, ran an advertisement in the local paper, even devoted extra prayer time to the success of the event, and people still didn't come, I was more than a little distressed.

The next morning, I stared out my office window, wondering why our message didn't connect with our prospects. I knew we were addressing genuine and expressed needs. What else could we have done?

Some time later, I took a leave of absence from pastoral ministry and became involved in business marketing and management. What I learned both in the classroom and on the job opened my eyes to what had gone wrong in my previous attempt to attract people to the church. Although I had previously been suspicious of "marketing" the church, I discovered how to 'sell' what we have to offer without 'selling out.'

Subscriber access only You have reached the end of this Article Preview

To continue reading, subscribe to Christianity Today magazine. Subscribers have full digital access to CT Pastors articles.

Support Our Work

Subscribe to CT for less than $4.25/month

Homepage Subscription Panel

Read These Next

Unfinished Symphony
Unfinished Symphony
Follow Me, the sequel to Willow Creek's REVEAL.
From the Magazine
No One Took Christ Out of Christmas
No One Took Christ Out of Christmas
Let’s dispense with our worries that Christmas as we know it isn’t Christian.
Editor's Pick
The Worst (and Best) Passage for Generosity Sermons
The Worst (and Best) Passage for Generosity Sermons
The widow’s mite story is about more than her sacrificial giving.