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When Apple Computer fell on difficult days a while back, Apple's young chairman, Steven Jobs, traveled from the Silicon Valley to New York City. His purpose was to convince Pepsico's John Sculley to move west and run his struggling company.

As the two men overlooked the Manhattan skyline from Sculley's penthouse office, the Pepsi executive started to decline Jobs's offer.

"Financially," Sculley said, "you'd have to give me a million-dollar salary, a million-dollar bonus, and a million-dollar severance."

Flabbergasted, Jobs gulped and agreed-if Sculley would move to California. But Sculley would commit only to being a consultant from New York. At that, Jobs issued a challenge to Sculley: "Do you want to spend the rest of your life selling sugared water, or do you want to change the world?"

In his autobiography Odyssey, Sculley admits Jobs's challenge "knocked the wind out of me." He said he'd become so caught up with his future at Pepsi, his pension, and whether his family could adapt ...

May/June
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