We loved a Leadership cartoon published last summer. The pastor, pointing to a spike on a chart, says, "And this is where we added 'dot-com' to our name."

Now it's happened. Fellowship Church has become fellowshipchurch.com.

"Technically, we're not changing the name, but we will add.com to the existing logo where appropriate," Preston Mitchell, pastor of spiritual development, tells us—places such as the roof of the church, which is in the flight pattern of Dallas-Fort Worth International airport. Church leaders hope to attract people to their Web site, featuring sports, weather, stock quotes, classifieds, devotions, movie reviews, and news on fellowshipchurch.com.

"God created the Internet . … We have the responsibility to use what God has created to reach people," Mitchell says. The congregation, pastored by Ed Young, Jr., presently draws 13,000 to three weekend services.

"This was bound to happen," says church historian Bill Leonard. "(And) this was bound to happen in Dallas. ...