Jump directly to the Content

The Gospel According to Electronic Culture: What if the medium really is the message?

Before entering ministry, Shane Hipps had a career in advertising developing multimillion dollar communication plans for brands like Porsche. It was during his time in advertising that Hipps gained expertise in understanding the power of media, technology, and culture. He left his lucrative career abruptly when he saw it as promoting a counterfeit gospel. Today, Shane Hipps serves as the Lead Pastor of Trinity Mennonite Church in Phoenix, Arizona. His new book, The Hidden Power of Electronic Culture: How Media Shapes Faith, The Gospel, And Church (Zondervan, 2006) is the confluence of his two professions.

Whenever we in the church debate new methods of communicating the gospel, or alternative ways of doing church it ends in a predictable turn. There is a point in these conversations when a person, hoping to end the debate once and for all, says "The methods must change as long as the message stays the same." So it would seem as long as we preserve the unchanging message, any method is fair ...

May/June
Support Our Work

Subscribe to CT for less than $4.25/month

Homepage Subscription Panel

Read These Next

Related
Acting Like Jesus
Acting Like Jesus
An unlikely theatrical role enabled me to connect with unbelievers.
From the Magazine
The Secret Sin of ‘Mommy Juice’
The Secret Sin of ‘Mommy Juice’
Alcoholism among women is rising. Can the church help?
Editor's Pick
What Christians Miss When They Dismiss Imagination
What Christians Miss When They Dismiss Imagination
Understanding God and our world needs more than bare reason and experience.
close