Jim Collins's book Good to Great has been a favorite among church leaders since it appeared in 2001. Six years of research resulted in a well-crafted and captivating account of what enables some companies to go from good to great and what prevents others from doing so. The popularity of the book, coupled with his ability to craft clear explanations for complex issues, has helped Collins become the dean of corporate advisers.
Though the research for Good to Great focused on businesses, the book found traction in the not-for-profit world. Leaders of churches, hospitals, schools, museums, and charities sought to adapt these lessons from the business world to their organizations.
After learning that about one-third of those buying Good to Great were dealing with the unique dynamics of the non-profit world, Collins recently published a 35-page monograph, Good to Great and the Social Sectors. We interviewed Collins to ask about the implications for churches.1