Jump directly to the Content

How Websites Communicate Congregational Values

Websites "speak" beyond the words they use

I spent the better part of two years looking at congregational websites as I wrote my doctoral dissertation in the field of communication studies. One of the things I noticed was the strategic use of links by congregations to communicate their values.

Almost every church wants to express a warm welcome to potential visitors. Some use: "Welcome!" or "Christ Church extends a warm welcome" or "Join us for worship."

Other church websites provide links specifically for newcomers: "New to Christ Church? Click here." Or "Information for Visitors." Sometimes the link for newcomers is placed on a menu, but often the link is set apart with large type or a graphic. Sometimes the page for visitors is structured in a question-and-answer format with questions about location of the church, what to wear, what to expect during a typical worship service, and so on. Sometimes the link takes the viewer to a letter (or video) from the minister expressing welcome and giving basic information about the church. ...

Subscriber access only You have reached the end of this Article Preview

To continue reading, subscribe to Christianity Today magazine. Subscribers have full digital access to CT Pastors articles.

December
Support Our Work

Subscribe to CT for less than $4.25/month

Homepage Subscription Panel

Read These Next

Related
Church Visitors Put on Stage
Church Visitors Put on Stage
From the Magazine
How Archaeologists Are Finding the Signatures of Bible Kings, Ancient Villains, and Maybe a Prophet
How Archaeologists Are Finding the Signatures of Bible Kings, Ancient Villains, and Maybe a Prophet
Wet sifting brings us closer than ever to the world of Jeremiah, Isaiah, and Hezekiah.
Editor's Pick
The Worst (and Best) Passage for Generosity Sermons
The Worst (and Best) Passage for Generosity Sermons
The widow’s mite story is about more than her sacrificial giving.
close