"To me, the church should not aim to be 'real' as an end. The church is there to proclaim truth. Trying to be hip and cool and real does a disservice to the church. We're not called to be successful. We're called to be obedient, even if they don't come.... If somebody doesn't find you objectionable, I wonder if you're preaching the full counsel of God."

-James Gilmoreis co-author of Authenticity: What Consumers Really Want (Harvard Business School Press, 2007). Taken from "Keeping It Real" in the Spring 2008 issue of Leadership journal. To see the quote IN context, you'll need to see the print version of Leadership. To subscribe, click on the cover of Leadership on this page.