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What the Unchurched See in a Building

New research says people are looking for "sacred" buildings.

On the heels of David Gibbons' interesting thoughts on the way many churches squander their resources on underutilized buildings, Matt Branaugh has this piece over at LeadershipJournal.net. Apparently, if you're going to throw your church's money into a building, make it a sacred one. -Url

Does "sacred" space appeal to or repel the unchurched? A recent survey probed 1,700 unchurched American adults, putting photos of four different church exteriors in front of them. Respondents indicated their preferences by allocating 100 points across the four images, based on the appeal of the appearance.

The Gothic look averaged 48 points, more than double the next-highest finisher, a white-steeple-and-pillar exterior that averaged about 19 points. The other two churches, with more contemporary looks, averaged 18 points and 16 points, according to the study, commissioned by Cornerstone Knowledge Network and conducted by LifeWay Research.

So should churches opt for the cathedral look as a way to attract ...

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