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Making Members Stick

Don't let people out the back door.

NOTE: This post is a part of the Sticky Church blog tour.

One key commitment of the church growth movement has been to create an appealing worship service to attract seekers and church shoppers. In his new book, Sticky Church, Larry Osborne points out a shortcoming in this approach. While churches have gone to great lengths to bring new people in the front door, they have done less to keep people from escaping out the back door. They've made their churches attractive, but, in Osborne's words, they haven't made them "sticky."

Osborne explains the problem with this illustration. Imagine two churches that both grow from 250 to 500 members in 10 years. The first church loses 7 of every 10 members it adds. The second loses only 3 of every 10 new members. That means Church 1 has to reach 834 new people to meet their goal, while Church 2 only has to reach 357.

Sticky Church is about focusing less on marketing and more on getting new people engaged and keeping them in the church. ...

May/June
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