Churches are increasing their visibility online these days, but Scot McKnight is frustrated with how some choose to do it–that is, at least on pastor or staff bio pages.

McKnight argues that many of these pages reflect a trivial attitude toward the pastoral role, telling us "what's most annoying" for Pastor So-and-So, or "what's on the iPod." On one staff page, each pastor named his dream job; none said pastor.

Says McKnight:

What annoyed me about these sites was the utter absence of a sense of the sacred in pastoring, of the overwhelming sense of God's call upon a life that reaches so deep that everything becomes holy, of the profound respect and privilege of the call to lead God's people, and of the total lack of order. The sense we hear today of being real and authentic doesn't mean we devalue the pastoral calling of its sanctity. I couldn't and wouldn't call any of these folks "Reverend." If I were a visitor, I'd go somewhere else.

How should a church portray its pastors to outsiders? ...