Any church with a virtual campus in Second Life and an iPhone app used by thousands of people deserves the title "Innovative." The brain behind many of LifeChurch.tv's creative ventures is Bobby Gruenewald.

Bobby Gruenewald's journey into ministry was anything but typical. Like thousands of others, he started attending LifeChurch.tv ten years ago as the church experienced rapid growth. After a stint as a volunteer keyboardist, Gruenewald joined the staff in 2001 as the "computer guy" overseeing IT.

But Gruenewald's earlier career in start-up businesses and venture capital equipped him to help LifeChurch.tv as it moved toward a multiple site strategy. By 2003 the "computer guy" had become the "new campus development guy." Today, Gruenewald combines his entrepreneurial instincts and talent with technology as LifeChurch.tv's "Innovation Leader" - yes, that's his real title.

The editors of Leadership spoke with Gruenewald about ...