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The Christian Industrial Complex (Part 2)

Lack of imagination and not customers is what is killing Christian bookstores.

(Read part 1)

In light of all the exciting movements addressing world hunger and peace, many with Christians in the forefront, I really believe Christian stores should be pioneers and innovators, rather than chameleons. Selling fair trade coffee is a good start. But we have a long way to go. I just saw an iPod shaped like a cross. Ugh.

Right after I left the bookstore with the military flags, I dropped by an old-school general store (I was in my Tennessee homeland). It was charming to see the vintage lunch-boxes and wooden games, but what struck me aside from the nostalgia was how relevant some of the item at the general store are today. There were books on sustainable living and permaculture, books on urban farming and guides for identifying edible plants. There were books and how-to kits on the Appalachian arts –woodcraft, beekeeping, canning, quilting and pottery – arts that are in danger of extinction. I'm not one to buy lots of stuff at Christmas, but man I was tempted.

I guess that's ...

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