Jump directly to the Content

Little Ads That Work

More churches are using Facebook to get the word out.

"Couldn't you use more faith right now?" the ad asked. There wasn't room for much more than that question and the church's name. Despite its size, that Facebook ad is getting big credit in the launch of a new church near Chicago.

Pastor Ryan Hall crafted a little ad for his church plant and scheduled a modest internet campaign in under 15 minutes.

"I stumbled on Facebook advertising by accident," Hall says, "and I'm impressed at how well it worked."

More than 350 people showed up for the first public worship service, and in its third month, the new Harvest Bible Chapel in Palos, Illinois averages nearly 250 each Sunday.

Leaders planned a traditional direct-mail campaign of postcards to their Zip code announcing the church's plans and website. After the mailing, Hall used Google Analytics to see if the postcards produced web visitors.

"Google gives you high-end reporting on the number of visitors and towns where they live," Hall explains. Then, when he discovered Facebook ads, Hall targeted ...

Subscriber access only You have reached the end of this Article Preview

To continue reading, subscribe to Christianity Today magazine. Subscribers have full digital access to CT Pastors articles.

Homepage Subscription Panel

Read These Next

Thinking Global
Thinking Global
When the pastor becomes a missions force, the whole church is affected.
From the Magazine
The Unearthed Conscience of Black Fundamentalism
The Unearthed Conscience of Black Fundamentalism
A hard racial line divided conservative white and Black Protestants 100 years ago. It didn’t have to be that way.
Editor's Pick
Visitation Is Still Our Vocation
Visitation Is Still Our Vocation
We may face new challenges, but the heart of our calling remains the same.