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Seriously Silly

Media, mission, and why the church needs to grasp the power of humor.

Back in the 1990s, Phil Vischer achieved success with the creation of CG Protestant produce. Bob the Tomato and Larry the Cucumber were the stars VeggieTales, the kids video series that smashed sales records and taught a whole generation that God is bigger than the boogie man. The winning combination of CG, catchy tunes, and Monty Python-esque humor proved Vischer's company, Big Idea, could teach Biblical truth to a generation raised on NIckeolodeon and Mtv. But by 2003 the ride was over. Vischer lost his company and control of his farmstand friends. The story of Big Idea's rise and fall is told in his book,Me, Myself, and Bob.

Having learned the peril of seeking big impact rather than small faithfulness, Vischer began his next venture, Jellyfish Labs, just as the media world was being transformed by iTunes and digital platforms. He created a new stable of characters led by anchorman Buck Denver (think of Ron Burgundy as a Muppet), JellyTelly- an interactive website for kids, and a DVD ...

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