Leading in the 'Land of the Digital'

Social media strategist Justin Wise on how churches can embrace technology to build relationships.
Leading in the 'Land of the Digital'

Today we spoke with Justin Wise, a social media strategist who works wtih organizations and churches to help build their online communities. He has also written a book about the topic, The Social Church: A Theology of Digital Communication.

1) You worked in Christian vocational ministry and left to help Christian ministries leverage social media. What inspired this move?

I left vocational ministry because I felt somewhat trapped by it. I worked with church people. My friends were church people. I talked about church all day long. I had lost all contact with the "outside world." There are faithful folks all over the world who find ways to balance the tension of working in a church and maintaining contact with those outside of the bubble. I just wasn't one of them. When it came down to it, I felt like I could be more effective building God's Kingdom outside the four walls of a church.

Leaving the ministry was so helpful because it helped me to see how people—normal, ...

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