Jump directly to the Content

Visionary Jazz

Rarely does too much vision tire a church out.
—Max De Pree

Many years ago at Herman Miller, Inc., we invented a product that revolutionized the office world—the open office. When we were ready to introduce it in 1968, however, our sales department said, "We can't sell that. That's a dumb product. Nobody will want that."

To get that product to market, we had to bypass our own sales department!

One key person in the sales department, Joe Schwartz, thought the open office was a work of genius. He said, "I can sell it. This is absolutely needed."

Joe invited facility managers from major corporations to come together for two days of meetings, and he asked them on the first day what problems they faced.

When they arrived for the second day of meetings, he restated the problems they had talked about the day before. Then he showed them how this new system could create solutions to their problems. They began to buy the product directly from him—bypassing the normal sales process. Joe is retired now, ...

Subscriber access only You have reached the end of this Article Preview

To continue reading, subscribe to Christianity Today magazine. Subscribers have full digital access to CT Pastors articles.

Support Our Work

Subscribe to CT for less than $4.25/month

Homepage Subscription Panel

Read These Next

From the Magazine
Learning to Love Our Neighbor’s Fears
Learning to Love Our Neighbor’s Fears
We aren’t all equally afraid of the same things. But Scripture’s wisdom can apply to all of us.
Editor's Pick
When Churches Put Love at the Center
When Churches Put Love at the Center
How "beloved community" helps us envision tangible ways to embody kingdom values.