{"id":12103,"date":"2009-03-23T12:15:10","date_gmt":"2009-03-23T12:15:10","guid":{"rendered":"https:\/\/www.christianitytoday.com\/pastors\/2009\/03\/23\/small-churches-need-brand-revival\/"},"modified":"2009-03-23T12:15:10","modified_gmt":"2025-10-08T22:45:43","slug":"small-churches-need-brand-revival","status":"publish","type":"post","link":"https:\/\/www.christianitytoday.com\/pastors\/content\/small-churches-need-brand-revival\/","title":{"rendered":"Small Churches Need a Brand Revival"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"http:\/\/www.buildingchurchleaders.com\/images\/39742.jpg\" alt=\"\" class=\"\"><figcaption class=\"wp-element-caption\"><\/figcaption><\/figure><p>After the presidential election, I read a lot about the Republican &#8220;brand.&#8221; Nearly every living pundit was talking about how the Republicans needed to repair the damage the election had done to it. The word &#8220;brand,&#8221; of course, is marketing jargon for reputation and public image. I&#8217;ll leave the politics to others, but I think a group in definite need of brand revival is small churches.<\/p><p>Let&#8217;s face it: small churches, like Rodney Dangerfield, get no respect. Or at least very little. Small congregations typically are viewed as stodgy, dead, or sick\u2013that last one according to a very prominent church consultant who will remain anonymous. Here, in my opinion, are a host of wrong perceptions held by many:<\/p><ul class=\"wp-block-list\">\n<li>Small churches are stuck in the past with no vision for the future.<\/li>\n<li>Small churches don&#8217;t want to grow. <\/li>\n<li>Small churches are pastor-killers. <\/li>\n<li>Small churches don&#8217;t have the resources to do real ministry. <\/li>\n<li>Small churches are run by a handful of people. <\/li>\n<li>Small churches are dead, dull, and boring.<\/li>\n\n<\/ul><p>I am sure we could find small churches that would live up to each of those perceptions. But I have also seen larger churches exhibit the same characteristics. Why is it, then, that small churches get such a bad rap? Numbers. Small churches don&#8217;t have the numbers to validate their success, and our culture is all about numbers, even in ministry. <\/p><p>Here&#8217;s an example: last year a prominent denomination offered a &#8220;small church&#8221; conference. Just offering a small church conference was a minor miracle, but guess who was asked to speak? You guessed it\u2013large-church pastors. The clear message to those small-church pastors who attended was, &#8220;Come to this small church conference and we&#8217;ll teach you how to make your small church into a big church.&#8221; <\/p><p>Don&#8217;t get me wrong, I am not against church growth. But not every small church is going to turn into a big church. Take my town, for instance. Chatham, Virginia has a population of 1,300 people. That&#8217;s the whole town. In the town limits there are eight churches within walking distance of each other. Divide the entire town population up evenly and that&#8217;s a whopping 162 people for each church. Of course, they don&#8217;t all come, so actual attendance will be less. Every small church doesn&#8217;t need to become a big church. <\/p><p>But let me tell you what we&#8217;ve done with the 80 people in our congregation. In the past five years, we have:<\/p><ul class=\"wp-block-list\">\n<li>Started a Boys and Girls Club after-school program that reaches 50 kids per day. <\/li>\n<li>Started a community music school with 30 students who take violin, cello, piano, guitar, and voice. <\/li>\n<li>Enlarged our community vacation Bible school from 60 to over 200. <\/li>\n<li>Offered free family movies in our parking lot with up to 70 people in attendance.<\/li>\n<li>Hosted music concerts featuring world-class artists from Italy, Ireland, and the United States.<\/li>\n<li>Co-founded a monthly teen open mic night to give kids a place to perform. <\/li>\n\n<\/ul><p>I could go on, but you get the idea. And our church is not alone in these undertakings. I have interviewed dozens of small-church pastors whose churches are feeding the hungry, building housing for the homeless, going on mission trips, using the arts to engage their communities, and meeting needs on a scale to match many larger congregations. When small-church conferences are scheduled, these are the pastors that should be asked to speak. <\/p><p>Why do small churches need a brand revival? Because the stories of small churches doing effective ministry are not being told with frequency and passion. I have nothing against large churches or their ministries, but small churches play a vital role in every community in this nation. It&#8217;s time the small-church brand experienced a revival of respect and admiration.<\/p>","protected":false},"excerpt":{"rendered":"<p>After the presidential election, I read a lot about the Republican &#8220;brand.&#8221; Nearly every living pundit was talking about how the Republicans needed to repair the damage the election had done to it. The word &#8220;brand,&#8221; of course, is marketing jargon for reputation and public image. I&#8217;ll leave the politics to others, but I think <a class=\"more-link\" href=\"https:\/\/www.christianitytoday.com\/pastors\/content\/small-churches-need-brand-revival\/\">Read more&#8230;<\/a><\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"tax_ctp_authors":[1102],"tax_ctp_books":[],"tax_ctp_categories":[154],"tax_ctp_field_guide_subcategory":[],"tax_ctp_field_guides":[],"tax_ctp_format":[131],"tax_ctp_multimedia":[],"tax_ctp_point_editor":[],"tax_publications":[156],"tax_ctp_tags":[3604,3613,3726,4351,4662,5002,5242],"tax_ctp_topics":[],"class_list":["post-12103","post","type-post","status-publish","format-standard","hentry","tax_ctp_authors-charles-warnock-iii","tax_publications-leadership-journal","tax_ctp_tags-church-attendance","tax_ctp_tags-church-leadership","tax_ctp_tags-culture","tax_ctp_tags-leadership","tax_ctp_tags-pop-culture","tax_ctp_tags-small-churches","tax_ctp_tags-vision"],"acf":{"scripture_references":null},"yoast_head":"<!-- This site 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