This is a question every communicator wrestles with, especially because we know how easily most of us forget what we hear! I have just a few thoughts from my experience as a communicator:<\/p>\n\n
Keep it simple.<\/strong> Every time I teach a message, I\u2019m tempted to cram in way too much information because I\u2019m pumped up about the subject and want to share everything I learned in my research. It takes discipline to simplify my message into something people can actually latch on to and remember. Word choices matter. Take the time to play with all kinds of options as you develop the key phrases you want people to remember. Bring a fresh idea to life with new words that sing and soar, rather than using words worn out from overuse. <\/p>\n\n