{"id":20582,"date":"2001-07-01T00:00:00","date_gmt":"2001-07-01T00:00:00","guid":{"rendered":"https:\/\/www.christianitytoday.com\/pastors\/2001\/07\/01\/its-small-worldview-after-all\/"},"modified":"2001-07-01T00:00:00","modified_gmt":"2001-07-01T00:00:00","slug":"its-small-worldview-after-all","status":"publish","type":"post","link":"https:\/\/www.christianitytoday.com\/pastors\/content\/its-small-worldview-after-all\/","title":{"rendered":"It’s a Small Worldview After All"},"content":{"rendered":"

The development of a global culture—where people in many countries watch the same movies, listen to the same music, and buy the same products—is now producing a global shared-value system. People around the world are becoming more alike than different.<\/p>\n

Researchers at Roper Starch Worldwide surveyed 35,000 consumers in 35 countries, asking them to identify which in a list of values they thought were most important (see list in “Trendex”). Based on those rankings, six mindsets emerged, offering a glimpse inside the minds of unchurched Harry and Mary and Henryck and Maria.<\/p>\n

Creatives:<\/strong> These are renaissance people who are deeply committed to life, learning, and technology.<\/p>\n

The key message to reaching them is “Challenge my mind, broaden my horizons.”<\/em><\/p>\n

Fun seekers:<\/strong> Party people stress social and hedonistic pursuits. They focus on excitement, recreation, and technology.<\/p>\n

Key message: “Entertain me with fun, friends, and fantasy.”<\/em><\/p>\n

Intimates:<\/strong> People people are concerned with family, home, and personal relationships and value them above all else.<\/p>\n

Key message: “Help me relax and enjoy life with those I love.”<\/em><\/p>\n

Strivers:<\/strong> Workaholics are ambitious, power-seeking, and driven by a desire for status and wealth.<\/p>\n

Key message: “Cut to the chase. Don’t waste my time. What’s in it for me?”<\/em><\/p>\n

Devouts:<\/strong> Traditionalists have strong convictions about faith, duty, and respect for the past.<\/p>\n

Key message: “Respect me and those of my faith.”<\/em><\/p>\n

Altruists:<\/strong> Humanitarians are proponents of social causes. They place a higher value on social issues and the world at large.<\/p>\n

Key message: “Assist me in contributing to the world around me.”<\/em><\/p>\n

Send in the clones:<\/strong> Global marketing strategies are homogenizing our tastes, purchasing patterns, and beliefs. Here are the top ten values held by consumers worldwide.<\/p>\n\n

\n

\n47% — protecting the family<\/strong><\/span>
\nMore on the survey is available from www.roper.com<\/a> and from www.AmericanDemographics.com<\/a>. The findings were published in the October 2000 issue of American Demographics.<\/span>
\nTrendex<\/strong><\/span>
\n\n38% — honesty<\/span>
\n31% — health and fitness<\/span>
\n28% — self-esteem<\/span>
\n27% — self-reliance<\/span>
\n27% — justice<\/span>
\n27% — freedom<\/span>
\n26% — friendship<\/span>
\n26% — knowledge<\/span>
\n25% — learning<\/span>
\n<\/p>\n\n<\/blockquote>\n

—from a poll by Roper Starch Worldwide<\/p>\n\n

My still, small voice:<\/h2>\n

The percentage of Americans who believe “following your own conscience” is a mark of strong character: 97<\/p>\n

The percentage who believe “obeying those in positions of authority” is: 92<\/p>\n

—University of Virginia Institute for Advanced Studies, cited in Harper’s (May 2001)<\/p>\n\n

More religion, please:<\/h2>\n

Two-thirds of people in the U.S. say they want religion to play a greater role in society, according to a study by Public Agenda:<\/p>\n

69% say religion is the best way to strengthen family values,<\/p>\n

62% say it’s most important for religion to influence personal behavior,<\/p>\n

25% say reliance on religion isn’t necessary,<\/p>\n

4% say there’s nothing wrong with family values and moral behavior as they are.<\/p>\n

—American Demographics (March 2001)<\/p>\n\n

Copyright © 2001 by the author or Christianity Today\/Leadership<\/em> journal.\nClick here<\/a> for reprint information on Leadership<\/em>.<\/p>","protected":false},"excerpt":{"rendered":"

The development of a global culture—where people in many countries watch the same movies, listen to the same music, and buy the same products—is now producing a global shared-value system. People around the world are becoming more alike than different. Researchers at Roper Starch Worldwide surveyed 35,000 consumers in 35 countries, asking them to identify Read more…<\/a><\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"tax_ctp_authors":[],"tax_ctp_books":[],"tax_ctp_categories":[154],"tax_ctp_field_guide_subcategory":[],"tax_ctp_field_guides":[],"tax_ctp_format":[131],"tax_ctp_multimedia":[],"tax_ctp_point_editor":[],"tax_publications":[673,156,676],"tax_ctp_tags":[5074,5190,5226],"tax_ctp_topics":[],"class_list":["post-20582","post","type-post","status-publish","format-standard","hentry","tax_publications-2001-leadership-journal","tax_publications-leadership-journal","tax_publications-summer_2001-leadership-journal","tax_ctp_tags-statistics","tax_ctp_tags-trends","tax_ctp_tags-values"],"acf":{"scripture_references":null},"yoast_head":"\nIt's a Small Worldview After All - CT Pastors<\/title>\n<meta name=\"description\" content=\"The 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