{"id":21149,"date":"1999-10-01T00:00:00","date_gmt":"1999-10-01T00:00:00","guid":{"rendered":"https:\/\/www.christianitytoday.com\/pastors\/1999\/10\/01\/web-wisdom-coming-e-attractions\/"},"modified":"1999-10-01T00:00:00","modified_gmt":"1999-10-01T00:00:00","slug":"web-wisdom-coming-e-attractions","status":"publish","type":"post","link":"https:\/\/www.christianitytoday.com\/pastors\/content\/web-wisdom-coming-e-attractions\/","title":{"rendered":"Web Wisdom, Coming E-Attractions"},"content":{"rendered":"<p>Whether overhauling your Web site or starting one from scratch &hellip;<\/p>\n\n<p><strong>1. Keep it simple.<\/strong> Start with a short address that makes sense. You\nmight have to pay a bit extra, but it&#8217;s worth it. Look in the computer\nmagazines for an Internet service provider that will offer you a good address.<\/p>\n\n<p>Make navigation simple. Keep links to other parts of the site visible from\nthe front page without having to scroll down. Make sure links are a different\ncolor from the background and text. Don&#8217;t add so much information that\nnavigating becomes a chore.<\/p>\n\n<p><strong>2. Keep it sharp.<\/strong> The Web is a graphic medium, and graphic design\nis a specialized skill. Web design and maintenance is an excellent opportunity\nto involve skilled lay people who have not yet found a ministry niche.<\/p>\n\n<p>Is your congregation short on computer nerds? Hire a pro. You can scale down\nyour expectations to save money, but it&#8217;s better to have one sharp page\nthan a hundred dull ones no one uses.<\/p>\n\n<p><strong>3. Keep it real. <\/strong>The church&#8217;s virtual presence should not clash\nwith its physical reality. If your church building has a particular color\nscheme, consider those colors for your Web site. Make sure the site reflects\nthe church&#8217;s personality. If you have a strong missions focus, reflect\nthat proportionally in your site. If you have one lone teenager, don&#8217;t\ndepict your ministry as youth-intensive. The goal: make the Web site an extension\nof the church itself.<\/p>\n\n<p><strong>4. Keep it maintained. <\/strong>Don&#8217;t make an initial push to put up a\nquality site and then let it sit forgotten. Better to have no site at all\nthan one with the wrong pastor&#8217;s name, incorrect service times, or an\ninvitation to a fellowship dinner that&#8217;s eight months past. Simplify\nif needed, but put up a site that&#8217;s within your abilities to maintain.<\/p>\n\n<h2 class=\"wp-block-heading is-style-article-subhead1\">Coming E-ttractions<\/h2>\n\n<h2 class=\"wp-block-heading is-style-article-subhead2\">Some new Web technologies churches are exploring.<\/h2>\n\n<h2 class=\"wp-block-heading is-style-article-subhead1\">E-commerce<\/h2>\n\n<p>Churches with established bookstores and audio ministries are looking to\nmarket their materials via the church Web site. Many churches already include\nlinks to online Christian retailers. E-commerce, however, allows Web browsers\nto sell materials, such as a pastor&#8217;s book or a worship team&#8217;s\nCD, without incurring traditional publishing and marketing expenses. It&#8217;s\na convenient tool for regular attenders and allows a church to reach a broader\nmarket.<\/p>\n\n<h2 class=\"wp-block-heading is-style-article-subhead1\">Streaming video<\/h2>\n\n<p>With the growing availability of high-speed Internet connections, streaming\nvideo appears to be the next big thing. Even now, some church sites have\nshort video greetings from the pastor\n(<a href=\"http:\/\/www.calvarychapel.org\/albq\/\" target=\"_blank\" class=\"\" rel=\"noopener\">www.calvarychapel.org\/albq<\/a>).\nLook for video archives of services to start popping up. Streaming video\nallows potential visitors to taste the service before showing up in person.\nAnd for a fraction of the cost of setting up a broadcast ministry, churches\ncan make services available to anyone in the world who has a fast modem.<\/p>\n\n<h2 class=\"wp-block-heading is-style-article-subhead1\">MP3<\/h2>\n\n<p>A relatively new audio format, MP3 allows people to download high-quality\naudio recordings and play them back not only on the computer but also on\nportable players, such as the Diamond Rio or the Empeg Car Player. This will\nallow anyone to download sermons and listen later without being tied to a\ncomputer.<\/p>\n\n<h2 class=\"wp-block-heading is-style-article-subhead1\">Adobe Acrobat<\/h2>\n\n<p>Computer documents today are far more standardized than they were even a\nyear ago. Still, we&#8217;ve all experienced the frustration of trying to\nopen a file given to us and finding the format garbled. Adobe Acrobat is\na universal exchange program, allowing any document to be converted into\na file that will retain its layout no matter what computer reads it. Some\nministries are planning to use Adobe Acrobat to make their in-house curriculum\nand training resources available to their small group leaders and to other\nchurches.<\/p>\n\n<p class=\"is-style-article-copyright\">Copyright &copy; 1999 by the author or Christianity Today\/<em>Leadership<\/em> Journal.\n<a href=\"http:\/\/www.christianitytoday.com\/le\/help\/permissionsprivacy\/permissions.html#answer\" target=\"_blank\" class=\"copyright\" rel=\"noopener\">Click here<\/a> for reprint information on Leadership Journal.<\/p>","protected":false},"excerpt":{"rendered":"<p>Whether overhauling your Web site or starting one from scratch &hellip; 1. Keep it simple. Start with a short address that makes sense. You might have to pay a bit extra, but it&#8217;s worth it. Look in the computer magazines for an Internet service provider that will offer you a good address. Make navigation simple. <a class=\"more-link\" href=\"https:\/\/www.christianitytoday.com\/pastors\/content\/web-wisdom-coming-e-attractions\/\">Read more&#8230;<\/a><\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"tax_ctp_authors":[1173],"tax_ctp_books":[],"tax_ctp_categories":[154],"tax_ctp_field_guide_subcategory":[],"tax_ctp_field_guides":[],"tax_ctp_format":[131],"tax_ctp_multimedia":[],"tax_ctp_point_editor":[],"tax_publications":[663,664,156],"tax_ctp_tags":[3641,5129],"tax_ctp_topics":[],"class_list":["post-21149","post","type-post","status-publish","format-standard","hentry","tax_ctp_authors-craig-a-smith","tax_publications-1999-leadership-journal","tax_publications-fall_1999-leadership-journal","tax_publications-leadership-journal","tax_ctp_tags-communication","tax_ctp_tags-technology"],"acf":{"scripture_references":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Web Wisdom, Coming E-Attractions - CT Pastors<\/title>\n<meta name=\"description\" content=\"Whether overhauling your Web site or starting one from scratch &hellip; 1. Keep it simple. Start with a short address that makes sense. You might have to\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.christianitytoday.com\/pastors\/content\/web-wisdom-coming-e-attractions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web Wisdom, Coming E-Attractions - CT Pastors\" \/>\n<meta property=\"og:description\" content=\"Whether overhauling your Web site or starting one from scratch &hellip; 1. Keep it simple. Start with a short address that makes sense. 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